Luiz Carlos Trabuco Cappi also goes by the names Luiz Carlos Trabuco, and Trabuco Bradesco. Whichever name you prefer to call him, Luiz Carlos was the former CEO of Banco Bradesco SA, one of the biggest banks in Brazil. The bank’s former president, Mr. Lazaro Brandao, abdicated his seat in October 2017 and Luiz Carlos stepped up to replace him. Mr. Brandao built a name for himself in the industry having served as the bank’s president since 1990 and eventually retiring at 91. Mr. Trabuco Cappi had big shoes to fill once he assumed the president’s role.
Luiz Carlos Trabuco Cappi joined the Banco Bradesco’s management team in 2009 serving as CEO. Prior to this, Trabuco served in several capacities at the bank going as far back as 1969 when he was first hired as a teller at the Marilia branch. In 1984, he was promoted to Director of Marketing where his integral role was designing how the bank interacted with clients. Under his leadership, the bank started segmenting and targeting its customer base to optimize service delivery and maximize profit margins. Soon after, other players in the banking industry and beyond followed suit.
Read more: Bradesco anuncia substituto de Trabuco
At one point, Trabuco Cappi sat at the helm of Bradesco Seguros, the bank’s insurance arm. In this role, he managed to grow the customer base from 23% to 25% which is an incredible feat considering that Brazil is ranked as the 5th most populous nation the world over.
Before launching an immensely triumphant career, Luiz Carlos Trabuco Cappi obtained a Bachelor’s degree in philosophy from the University of Sao Paulo. He then proceeded on to the School of Sociology and Politics of Sao Paulo where he earned a postgraduate degree in socio-psychology. His choice of university courses would later become instrumental in guiding him throughout his career trajectory.
Aside from his decorated career, Luiz Carlos Trabuco Cappi remains one of the most highly paid banking executives in Brazil. He spearheaded the acquisition of HSBC Bank of Brazil, thus expanding the Banco Bradesco’s footprint and becoming par with its industry challenger Itau Unibanco. Subsequently, Luiz garnered the coveted Entrepreneur of the Year award in 2017.
Check more aboutLuiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml