Having worked for L’Oreal Paris and Garnier brands for more than a decade, Dan Bethelmy-Rada is an expert in the field and has skills in marketing a brand. He was born in Venezuela but later moved to Paris where he started his career in 2003. He is currently the Global Brand President for Matrix in the L’Oreal Professional Products Division.
The 40-year-old is known for embracing talents and team management which contributes to the growth of the Matrix brand. He leads and manages the strategy of the brand through advertising and educating the public. In the creation of R.A.W as a brand, Daniel Bethelmy-Rada and his team faced many challenges which were to be handled.
Matrix established R.A.W as a result of people wanting natural products in the globe. Daniel says that the products come from natural sources which do not have silicone or sulphates. R.A.W is committed to ensuring that its products are environmentally friendly by putting biodegradable substances.
Their inputs are mainly sourced from plants, honey, seaweed, and minerals. Daniel’s goal was not to compromise with naturalness when making the products. The biggest challenge they faced was that of time and cost. They worked with research teams who conducted tests before realizing the goods to the market. These tests affected the price of the product in the long run.
The aspect of time became critical when they went to look for resources needed to release products to the consumers. R.A.W has set up an educational program where they teach hairdressers and stylists on how to use their products. Daniel Bethelmy-Rada says this has been done in over 700 salons in the United States of America and has shown a positive impact.
The company has an Instagram account that shows videos and testimonials from social media influencers showing how to live sustainably daily. Most consumers have given positive comments on the use of their shampoo. Daniel Bethelmy- Rada is willing to pursue the European market and see what they are going to achieve from that.
Daniel has a bachelor’s degree in commerce from Sorbonne Pantheon University where he graduated in 2001. He attended the ESSEC Business School to study for masters. Daniel Bethelmy-Rada has an interest in fashion and photography. He enjoys taking pictures of his adventure around the world. He speaks Spanish, English, and French which assist him in conducting business.