Investors are choosing Herbalife Nutrition as a preferred pick. This became evident when the stock surged 68.7 percent in comparison to the 0.1 percent decline of the industry. The general wellness and weight management company is showing gains from their global presence, product portfolio and key market volume. During the third quarter of 2018, there was an advancement in volume points of fifteen percent to 1,506.9 million. This exceeded the projections of the management. The volume points achieved were the second highest Herbalife has ever seen. This followed the second quarter during 2018 and was a representation of the highest volume points growth on a year to year basis since 2012. The volumes achieved revealed growth in the double digits for the second consecutive period for four out of five of the top markets.
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The efforts of the management’s direct selling strategy and efforts to keep pace with the preferences of the consumers are on target. The 2018 volume outlook was increased for a robust portfolio including fitness products, targeted nutrition, sports, energy and weight management. The expansion of Herbalife Nutrition for their product portfolio has enabled new customers and the retention of existing customers. A total of 58 new products have been introduced during the third quarter throughout 51 countries. Herbalife Nutrition is on target with the launches of existing brands and new flavors that consider the preferences and local tastes. A strong geographical presence has been established by the company with accessible products in excess of 94 countries across the globe. The net sales in the top ten nations account for 71.8 percent of the net sales for 2017.
According to Crunchbase, the direct sales model has several advantages including brand name recognition. The company was founded almost forty years ago, is listed as one of the top ten companies worldwide for direct selling and has relationships in over ninety countries with direct sales entities. The sales representatives benefit from product recognition with numerous potential customers who have never tried the products for more streamlined sales. The independent distributors have an advantage due to the brand recognition. Making a sale is easier when the person is already familiar with the Herbalife Nutrition brand.
The independent distributors and consultants have a lot of flexibility in regards to where and when they work. They can fit direct sales into their lifestyles and schedules because they choose the hours they work. The independent distributors can choose whether their hours are full time or part time depending on their individual goals. This appeals to full time students with less hour availability looking for additional income and entrepreneurs. This option offers a lot more flexibility than a job working in either a retail setting or a traditional office. Read more about Herbalife on Forbes.